Thursday, September 1, 2011

Business as Usual - My Review

It's good to read some magic stuffs that use business cards and can be given out as souvenirs.

This is what I read another pdf from John Gelasi's "Business as Usual" that I think it's great, which has 7 visual and commercial routines with business cards. I really like the front cover of the pdf, which is nicely done and has 37 pages. The size of this pdf is 2.14MB.

In addition, the pdf has more than 30 colourful photos to support the explanation and some of the effects have a video link that I find very useful especially if you would like to watch the performance before you start your journey on reading each of the effects. The overall layout of the pdf is nicely done.

So, let's start off by reviewing some of my favourite items.

This is a great little quicky item that basically, you show a misprinted business card and just a few seconds, you magically cause it turns out to be a proper business card that can be given out for examination. This is a good moment to hand out your business card and also serves as an ideal opener for walkaround situation. The handling is surprisingly easy to do! I really like this!

Cap and Trade
Cap is a visual piece of magic that you can do, which you remove a red marker and you visually change it into a black cap. Honestly speaking, I have no much comment on this one but judging the fact that I have seen the clip as performed by the author, the change is visual but I would rather perform "Trade". It's just a matter of my preference. I simply like "Trade" as there is quite a number of magical things happen along the way. You perform a transposition effect that involves a torn business card that bears both the magician's and spectator's signatures. At the end, you fuse or restore the signed pieces and can be handed out as souvenirs. This is a great routine that I see myself using for my next event.   

This is another of my favourite item! The handling is very simple and I can attest that this routine may play well to layman. I really like the overall idea where the performer draws picture that resembles a quarter and then some gesture, the real quarter that you drawn on the business card falls in your hand and you immediately show the the drawn quarter has vanished from the business card! However, I think it would be nice if the business card can be signed by the spectator so that you will come to this "Out to Lunch" principle that look-alike kind of scene. Nice thinking and I think I'll add this item to my repertoire! The author also offers another variation of "Sketchy" that use without force and gimmick. But I prefer the first one.

Portrait Surprise
This is an interesting item that you can do with your own portrait. Again, I think the nature of this routine would play well to any lay audience. I really like the overall idea and the revelation of the selected card in the deck. I think the most interesting idea is where you show a business card that has a prediction of you holding the spectator's selected card. A magical gesture, you show the photo of yours holding the selected card is no longer there! Finally, you end the routine with a nice and simple finish. Nice flow and construction! 

This concludes my review of the above items. I believe you will find some items that may be of interest and most of the routines above would play well to any layman. Most importantly, the routines above are highly practical and the items can be handed out as souvenirs, which create lasting impression to your spectators. I also find that the effects above also serve as good collection of interesting ideas.

Highly recommended!

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